Growing up in London we often found ourselves desiring luxury accessories but not always being able to afford them. We continuously questioned as to why there wasn’t a brand that offers premium quality products, creativity, and impeccable service whilst exhibiting an affordable price point. After searching far and wide for such brand we concluded:
- That the current market for leather goods and accessories was (and is) saturated with excessively priced products
- It was time to bring our creative spark to life and create a brand that delivers on high end looks and top tier quality at an accessible price point
Thus the birth of Kismet London.
Brand: Kismet London
Meaning: Kismet is derived from the Arabic word ‘fate’ #FashionableFate
Industry: Fashion
Market: Leather Goods & Accessories
Ethos: Quality & Creativity Whilst Remaining Accessible
Website: www.kismet-london.com
What Exactly Does Quality & Creativity Whilst Remaining Accessible Mean?
Quality & Creativity Whilst Remaining Accessible is not only something we describe our products with but is something that defines the company culture and everything we stand for. We not only use our ethos as a marketing and branding tool but it something we exhibit in the way we work, here is how:
QUALITY
noun
“the standard of something as measured against other things of a similar kind; the degree of excellence of something” - 1
Excellence in the way we work, ensuring each and every task we do no matter how mundane, is done to a high degree. The idea and company was birthed in 2020, however we left no stone unturned in planning and designing our first-ever collection that was launched 12 months later, in 2021. We quite often find ourselves going back and forth ensuring the task is done to a standard we’re happy with.
CREATIVITY
noun
“the use of imagination or original ideas to create something; inventiveness” - 2
At Kismet London we do not blindly accept the premise, we question why are things done a certain way and how we can add our creative touch to improve. Not only do we aim to bring our creativeness to our products but also to our working style, as a brand we like to bring our imagination and inventiveness to the table to streamline and improve processes. As a newly launched brand we do not have access to unlimited resources and often have to use our creativity and think outside of the box to launch effective campaigns, run cost-effective photoshoots, and market strategically.
ACCESSIBLE
adjective
“that can be easily reached, entered, used, seen, etc.” - 3
Accessible is not only what we describe our price point at but also the culture we envision. Kismet London has an all-inclusive culture where people are only judged on their merit and value they provide to the company. We exhibit and practise a meritocratic environment. Regardless of background, Kismet London is accessible for all.
Regardless of time zone, country, social platform, Kismet London is only a tap away. There is no long waiting times or annoying call centres, we’re completely accessible, whether you have a question, or need helping picking a product, or wish to return a product, or just want to reach out.
RESOURCES
1 - https://languages.oup.com/google-dictionary-en/
2 - https://languages.oup.com/google-dictionary-en/
3 - https://www.oxfordlearnersdictionaries.com/definition/english/accessible?q=accessible